http://shelbyrodeffer.com shelbyrodeffer.com Fri, 19 Apr 2013 09:49:16 +0000 http://shelbyrodeffer.com en http://shelbyrodeffer.com/Core-Values-Poster http://shelbyrodeffer.com/following/shelbyrodeffer.com/Core-Values-Poster Fri, 19 Apr 2013 09:49:16 +0000 shelbyrodeffer.com 5442338 At redpepper, we are always evolving our values. An old core value that didn't apply to us anymore needed to be replaced, and I got to do the new poster...in 4 hours! <img src="http://payload157.cargocollective.com/1/4/148802/5442338/StrengthsAndPassions_L2sr_905.jpg" width="905" height="1198" width_o="1332" height_o="1764" src_o="http://payload157.cargocollective.com/1/4/148802/5442338/StrengthsAndPassions_L2sr_o.jpg" data-mid="29303968" border="0" align="left"/> At redpepper, we are always evolving our values. An old core value that didn't apply to us anymore needed to be replaced, and I got to do the new poster...in 4... http://shelbyrodeffer.com/Dead-Words http://shelbyrodeffer.com/following/shelbyrodeffer.com/Dead-Words Wed, 17 Apr 2013 17:24:26 +0000 shelbyrodeffer.com 5429561 Custom lettering for deadwords.info Sagittipotent (suh-jit-uh-poht-nt) adj.1656-1656,having great ability in archery Ex.The sagittipotent hunter found himself unable to kill the beautiful white stag. <img src="http://payload156.cargocollective.com/1/4/148802/5429561/sagittipotent_final_web_905.jpg" width="905" height="678" width_o="945" height_o="709" src_o="http://payload156.cargocollective.com/1/4/148802/5429561/sagittipotent_final_web_o.jpg" data-mid="29234502" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/4/148802/5429561/Screen Shot 2013-04-17 at 3.56.24 PM_905.png" width="905" height="990" width_o="995" height_o="1089" src_o="http://payload156.cargocollective.com/1/4/148802/5429561/Screen Shot 2013-04-17 at 3.56.24 PM_o.png" data-mid="29234536" border="0" align="left"/> Custom lettering for deadwords.info Sagittipotent (suh-jit-uh-poht-nt) adj.1656-1656,having great ability in archery Ex.The sagittipotent hunter found himself... http://shelbyrodeffer.com/Don-t-Mess-Up-My-Baby-A-redpepper-Intern-Project http://shelbyrodeffer.com/following/shelbyrodeffer.com/Don-t-Mess-Up-My-Baby-A-redpepper-Intern-Project Tue, 19 Mar 2013 15:09:40 +0000 shelbyrodeffer.com 5216119 There comes a time in every redpepper intern's life where they have to prove that they've learned something during their three-month tutelage. As a redpepper intern, I was interested in illustration and possibly applying that to motion graphics. This was my futile attempt at teaching myself "afterfex." It's a terrible video, but I still think the title credits are alright. <img src="http://payload145.cargocollective.com/1/4/148802/5216119/dontmessupmybabytitles-01_905.jpg" width="905" height="509" width_o="2048" height_o="1152" src_o="http://payload145.cargocollective.com/1/4/148802/5216119/dontmessupmybabytitles-01_o.jpg" data-mid="28050723" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/4/148802/5216119/dontmessupmybabytitles-02_905.jpg" width="905" height="509" width_o="2048" height_o="1152" src_o="http://payload145.cargocollective.com/1/4/148802/5216119/dontmessupmybabytitles-02_o.jpg" data-mid="28050735" border="0" align="left"/> There comes a time in every redpepper intern's life where they have to prove that they've learned something during their three-month tutelage. As a redpepper... http://shelbyrodeffer.com/redpepper-s-Facebook-Cover-Photos http://shelbyrodeffer.com/following/shelbyrodeffer.com/redpepper-s-Facebook-Cover-Photos Mon, 04 Feb 2013 09:04:16 +0000 shelbyrodeffer.com 4910841 At redpepper, we believe anything worth doing is worth doing whole-assed. So, when Facebook launched the cover photo feature, we obviously turned it into a huge production. Here are two of them that feature my handiwork: <img src="http://payload130.cargocollective.com/1/4/148802/4910841/rp_february_905.jpg" width="905" height="334" width_o="1500" height_o="555" src_o="http://payload130.cargocollective.com/1/4/148802/4910841/rp_february_o.jpg" data-mid="26269356" border="0" align="left"/>February 2013 I got to make a cute little neon type treatment for this photo, as well as pretend to be a tattoo artist! <img src="http://payload130.cargocollective.com/1/4/148802/4910841/rp_october_905.jpg" width="851" height="497" width_o="851" height_o="497" src_o="http://payload130.cargocollective.com/1/4/148802/4910841/rp_october_o.jpg" data-mid="26269357" border="0" align="left"/>October 2012 Inspired by the work of Jan von Holleben and some chalk, we created this shot. Behind the scenes of the October cover shoot: <img src="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9871_905.jpg" width="905" height="603" width_o="1000" height_o="667" src_o="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9871_o.jpg" data-mid="26269502" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9873.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9873_o.jpg" data-mid="26269503" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9877.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9877_o.jpg" data-mid="26269504" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9879_905.jpg" width="905" height="603" width_o="1000" height_o="667" src_o="http://payload130.cargocollective.com/1/4/148802/4910841/VC1A9879_o.jpg" data-mid="26269506" border="0" align="left"/> At redpepper, we believe anything worth doing is worth doing whole-assed. So, when Facebook launched the cover photo feature, we obviously turned it into a huge... http://shelbyrodeffer.com/Oreck-Merry-Messmaking-Giveaway http://shelbyrodeffer.com/following/shelbyrodeffer.com/Oreck-Merry-Messmaking-Giveaway Tue, 15 Jan 2013 11:33:43 +0000 shelbyrodeffer.com 4773184 Oreck's 2012 Holiday Facebook Promotion. Facebook fans were prompted to share what type of holiday mess-maker they are, and were entered into a chance to win over $3500 in prizes. The mess-maker illustrations were made to be shared on Facebook and Pinterest, and Oreck fans did just that. redpepper - agency Lindsey Armstrong - Design Lead <img src="http://payload123.cargocollective.com/1/4/148802/4773184/1_promoheader_905.png" width="770" height="477" width_o="770" height_o="477" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/1_promoheader_o.png" data-mid="25480608" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/4/148802/4773184/2_monitor_905.png" width="770" height="557" width_o="770" height_o="557" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/2_monitor_o.png" data-mid="25480610" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/4/148802/4773184/3_messmakerPersonas_905.jpg" width="770" height="1024" width_o="770" height_o="1024" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/3_messmakerPersonas_o.jpg" data-mid="25480611" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/4/148802/4773184/baker_905.jpg" width="770" height="536" width_o="770" height_o="536" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/baker_o.jpg" data-mid="25480666" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/4/148802/4773184/cook_905.jpg" width="770" height="536" width_o="770" height_o="536" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/cook_o.jpg" data-mid="25480667" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/4/148802/4773184/crafter_905.jpg" width="770" height="536" width_o="770" height_o="536" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/crafter_o.jpg" data-mid="25480668" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/4/148802/4773184/wrapper_905.jpg" width="770" height="536" width_o="770" height_o="536" src_o="http://payload123.cargocollective.com/1/4/148802/4773184/wrapper_o.jpg" data-mid="25480669" border="0" align="left"/> Oreck's 2012 Holiday Facebook Promotion. Facebook fans were prompted to share what type of holiday mess-maker they are, and were entered into a chance to win over... http://shelbyrodeffer.com/Holiday-Porter-Flea-2012 http://shelbyrodeffer.com/following/shelbyrodeffer.com/Holiday-Porter-Flea-2012 Tue, 18 Dec 2012 09:24:25 +0000 shelbyrodeffer.com 4534771 Promotional materials for the Holiday Porter Flea. Porter Flea promotes the indie craft movement and supports artists, small businesses, and nonprofits across Nashville and beyond. Organized by Jessica Maloan, Brent Elrod, and Katie Vance, the semi-annual event showcases dozens of the regionʼs brightest talents specializing in modern handmade goods and vintage finds, and elevates this unique market opportunity with interesting culinary fare and a great soundtrack. <img src="http://payload111.cargocollective.com/1/4/148802/4534771/porterflea_905.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/porterflea_o.jpg" data-mid="24095060" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/4/148802/4534771/-2_905.jpeg" width="905" height="904" width_o="1024" height_o="1024" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/-2_o.jpeg" data-mid="24095073" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/4/148802/4534771/-1_905.jpeg" width="905" height="904" width_o="1024" height_o="1024" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/-1_o.jpeg" data-mid="24095078" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/4/148802/4534771/65016_381138195307879_2131729598_n_905.jpeg" width="905" height="603" width_o="960" height_o="640" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/65016_381138195307879_2131729598_n_o.jpeg" data-mid="24639709" border="0" align="left"/> Photo by Emily Spence <img src="http://payload111.cargocollective.com/1/4/148802/4534771/67020_381137865307912_5160397_n_905.jpeg" width="905" height="603" width_o="960" height_o="640" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/67020_381137865307912_5160397_n_o.jpeg" data-mid="24639710" border="0" align="left"/> Photo by Emily Spence <img src="http://payload111.cargocollective.com/1/4/148802/4534771/424806_379327355488963_2020868767_n_905.jpeg" width="905" height="605" width_o="960" height_o="642" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/424806_379327355488963_2020868767_n_o.jpeg" data-mid="24639711" border="0" align="left"/> Photo by Emily Spence <img src="http://payload111.cargocollective.com/1/4/148802/4534771/PF4_905.jpeg" width="905" height="904" width_o="1024" height_o="1024" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/PF4_o.jpeg" data-mid="24639712" border="0" align="left"/>Photo by Emily Spence <img src="http://payload111.cargocollective.com/1/4/148802/4534771/69450_379327368822295_1784538538_n_905.jpeg" width="905" height="603" width_o="960" height_o="640" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/69450_379327368822295_1784538538_n_o.jpeg" data-mid="24639715" border="0" align="left"/>Photo by Emily Spence <img src="http://payload111.cargocollective.com/1/4/148802/4534771/65076_382748011813564_1418917751_n_905.jpeg" width="905" height="603" width_o="960" height_o="640" src_o="http://payload111.cargocollective.com/1/4/148802/4534771/65076_382748011813564_1418917751_n_o.jpeg" data-mid="24639717" border="0" align="left"/> Photo by Emily Spence Promotional materials for the Holiday Porter Flea. Porter Flea promotes the indie craft movement and supports artists, small businesses, and nonprofits across... http://shelbyrodeffer.com/KitchenAid http://shelbyrodeffer.com/following/shelbyrodeffer.com/KitchenAid Tue, 18 Dec 2012 09:15:43 +0000 shelbyrodeffer.com 4629409 Custom lettering and swirling for a KitchenAid print ad. <img src="http://payload116.cargocollective.com/1/4/148802/4629409/kitchenaid_finaltype_swirloptions_905.jpg" width="800" height="1050" width_o="800" height_o="1050" src_o="http://payload116.cargocollective.com/1/4/148802/4629409/kitchenaid_finaltype_swirloptions_o.jpg" data-mid="24639581" border="0" align="left"/><img src="http://payload116.cargocollective.com/1/4/148802/4629409/kitchenaid_shot_905.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload116.cargocollective.com/1/4/148802/4629409/kitchenaid_shot_o.jpg" data-mid="24639586" border="0" align="left"/> Custom lettering and swirling for a KitchenAid print ad. http://shelbyrodeffer.com/redpepper-s-Joy-O-Matic http://shelbyrodeffer.com/following/shelbyrodeffer.com/redpepper-s-Joy-O-Matic Mon, 10 Dec 2012 17:22:52 +0000 shelbyrodeffer.com 4587520 <img src="http://payload114.cargocollective.com/1/4/148802/4587520/12RED0429_rpChristmasCard_Nutcracker_Sweater_905.jpg" width="700" height="447" width_o="700" height_o="447" src_o="http://payload114.cargocollective.com/1/4/148802/4587520/12RED0429_rpChristmasCard_Nutcracker_Sweater_o.jpg" data-mid="24400685" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/4/148802/4587520/12RED0429_rpChristmasCard_Pickle_Sausage_905.jpg" width="700" height="447" width_o="700" height_o="447" src_o="http://payload114.cargocollective.com/1/4/148802/4587520/12RED0429_rpChristmasCard_Pickle_Sausage_o.jpg" data-mid="24400686" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/4/148802/4587520/Screen Shot 2012-12-10 at 5.15.37 PM_905.png" width="905" height="687" width_o="1184" height_o="900" src_o="http://payload114.cargocollective.com/1/4/148802/4587520/Screen Shot 2012-12-10 at 5.15.37 PM_o.png" data-mid="24400512" border="0" align="left"/> http://shelbyrodeffer.com/Delivering-Happiness http://shelbyrodeffer.com/following/shelbyrodeffer.com/Delivering-Happiness Mon, 10 Dec 2012 17:13:34 +0000 shelbyrodeffer.com 4587446 Averitt's 2012 Holiday Card. Animation production by the lovely Allen Lasseter. Delivering Happiness from Averitt on Vimeo. <img src="http://payload114.cargocollective.com/1/4/148802/4587446/12AVE_ChristmasCard_Jet_L3sr_905.jpg" width="700" height="980" width_o="700" height_o="980" src_o="http://payload114.cargocollective.com/1/4/148802/4587446/12AVE_ChristmasCard_Jet_L3sr_o.jpg" data-mid="24400334" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/4/148802/4587446/12AVE_ChristmasCard_Truck_L3sr_905.jpg" width="700" height="980" width_o="700" height_o="980" src_o="http://payload114.cargocollective.com/1/4/148802/4587446/12AVE_ChristmasCard_Truck_L3sr_o.jpg" data-mid="24400335" border="0" align="left"/> Averitt's 2012 Holiday Card. Animation production by the lovely Allen Lasseter. Delivering Happiness from Averitt on Vimeo. http://shelbyrodeffer.com/Karen-Elson-Milk-and-Honey http://shelbyrodeffer.com/following/shelbyrodeffer.com/Karen-Elson-Milk-and-Honey Fri, 30 Nov 2012 13:18:31 +0000 shelbyrodeffer.com 3270858 Karen Elson - Milk and Honey from Karen Elson on Vimeo. Custom typography for the title of Karen Elson's song, Milk & Honey. Typography is also featured on the 7" EP for the single. <img src="http://payload48.cargocollective.com/1/4/148802/3270858/1348574669-27625-0.jpeg" width="604" height="602" width_o="604" height_o="602" src_o="http://payload48.cargocollective.com/1/4/148802/3270858/1348574669-27625-0_o.jpeg" data-mid="24065973" border="0" align="left"/> <img src="http://payload48.cargocollective.com/1/4/148802/3270858/Screen Shot 2012-07-10 at 3.11.17 PM.png" width="460" height="611" width_o="460" height_o="611" src_o="http://payload48.cargocollective.com/1/4/148802/3270858/Screen Shot 2012-07-10 at 3.11.17 PM_o.png" data-mid="19385275" border="0" align="left"/> Custom typography used for Imogene + Willie's Supper + Song Poster. This one was the very first of the series of 7 posters to commemorate their monthly event celebrating friendship, food, and music. Posters designed and printed by Kangaroo Press. Video directed by Jo McCaughey. Milk & Honey album design by Matthew Jacobson. Property of Third Man Records. Karen Elson - Milk and Honey from Karen Elson on Vimeo. Custom typography for the title of Karen Elson's song, Milk & Honey. Typography is also featured on the 7"...